What I've learned from my Social Media-Marketing class.

As I may have mentioned at the beginning of the blog I have began this blog as an assignment for my Social Media and Marketing class.  I feel that this course has taught me a great deal about having a vast online presence. By working on multiple social media sites I’ve learned how to manage content on multiple social media platform while making my brand known.  I’ve learned that there are way more forms of social media than what I knew before the class started.  If I could take one thing from this class it would be the ability to function on multiple social media sites.  I enjoyed building my sites and letting my person be known to the world.  I want to work in social media and this class has enhanced my drive to want to work in that field.  I liked the social media-marketing campaign my group did.  It involved working in music marketing, which is a field of social media marketing I would like to work in as a musician myself.  It allowed me to work with other creative people and determine ideas for accomplishing our goals for the campaign.  Another thing I enjoyed about this class was learning how different social media sites could be used for business.  I want to work social media for a business and I think this class provided great information on how to work social media sites for businesses.  To conclude, this class should me more of social media that I want to explore and learn about.  I also want to say that I will continue this blog and create new blogs related to other topics I’m interested in.  Social media is taking over the world in a positive way and I want to be a part of it.

Find Me On Other Social Media Sites

Google+

https://plus.google.com/109879419571370477577/posts?partnerid=gplp0

LinkedIn

http://www.linkedin.com/pub/sam-telford/61/2a8/650

Twitter

https://twitter.com/telford_sam

YouTube

http://www.youtube.com/user/sammyt4650

Pinterest

http://pinterest.com/sammyt465/

Pinterest, Visually Expressing Your Brand

Pinterest has been growing exponentially over the years.  Users pin pictures that are relevant to boards to express themselves.  Pinterest has been a great source for companies and individuals to express their personal brand.  Clothing businesses such as J.C. Penny use Pinterest to show their customers pictures of new clothes they have at their stores.  By using pictures, businesses are able to give a visual look to their company and their products.  Individuals use Pinterest to find pictures of things they enjoy.  People who enjoy cooking pin pictures of food they enjoy cooking.  I pin pictures related to my love for art, music, television, film, and mobile technology.  These five hobbies reflect my personal brand and what I enjoy.  As a bassist and drummer I have pictures of musicians that are influential to my playing style.  I pin these pictures for people to see who influences me.  As you can see from below these are the boards I have currently on my Pinterest account.  Pinterest is a fun site to visually express your brand.  I highly recommend getting a Pinterest account if you don't have one yet.   Let me know what you think about Pinterest and how it reflects your personal brand.  Follow me on Pinterest by following the link below. 

http://pinterest.com/sammyt465/ 

NeverWake Social Media Campaign Update

I thought I’d share with all an update on my group “140 Characters” and how we are coming along with our social media-marketing campaign for increasing the audience for NeverWake, a band that features our member James.  We talked about the goals we wanted to achieve in a short amount of time, our target market, a SWOT analysis, our challenges, what kind of content we want to present in our campaign, and creative ideas to achieve our goals.  Our objective in this campaign is to increase the number of fans on across the band’s various social media platforms.  The band currently has 86,000 fans across the various social media sites.  The goal is to aim for 100,000 fans by the end of April.  Another goal of ours is to build on the large international market the band already has.  After our SWOT analysis we determined the strengths of our campaign is the originality and synergistic image across every social media site.  A couple weaknesses we found would be the problem of growing revenue and having an established a consistently growing fan base. We found that an increased number of niche markets would be an opportunity for us.  Our main threats would be music piracy and the growing number of uprising bands.  We nailed down our target market as male and females ages 12-24 in the U.S. 

We came up with some great creative ideas to reach our goals and increase engagement with our audience.  We thought about having an Ask Me Anything with James on Twitter.  We would tweet the times he would be on Twitter to talk to so we can engage with our audience.  Our second and third ideas involve the established NeverWake audience participating in a contest to win a prize.  One of the contest ideas involved the audience taking a NeverWake song and making a creative video to go along with it.  The band will pick their top three favorites and then the audience will decide on their favorite video by tweeting the band or responding to posts on Facebook.  The winner will receive autographs from every member of the band.  The second contest idea involved the use of Instagram.  The idea of the contest is to have people submit their best picture of NeverWake.  These could include live pictures of the band; pictures of the person wearing a NeverWake t-shirt in a cool location, or a picture of them doing something cool with the album cover art.  The band will pick their top three favorites and then submit them for voting on Facebook, Twitter, and Instagram.  The winner in this contest will win autographs from the band members.