Tuesday, February 19, 2013

Smart Posting: Branding on Social Media


Today, I would like to talk about your brand and the pictures of you on social media sites.  I will be honest with you all, I like to go out and have fun with my friends just like everyone else after a long week of school, but in the back of your mind you should know what to expect the next day if you decide to have too much fun.  Social media as we should know by know has become the go to source for how the world sees us.  Our social media site is showing the whole world who we are and what we do in our every day lives.  Take for example this gentleman.


This guy could be a brilliant marketing student, but when his friends are posting pictures like this on Facebook and tagging him in them, that is exposing them for the whole world to see.  In this situation, he should remove the tag, tell his friends to take the pictures down, or change his privacy settings.  He does none of the above he may be kissing his great internship goodbye.

But it isn’t just pictures from that great party last night that you should be worried about.  Posting status updates that are idiotic are bad for your brand.  The way I see it, I wouldn’t post anything that I wouldn’t want my family to see.  It amazes me that some people have no shame in posting stuff about bad relationships, or drinking till they can’t remember what happened.  Of you think you will regret what you said, then don’t bother sharing it with the social media world.

Because Facebook is a more personal social media site than LinkedIn, employers are more likely to check Facebook than any other site to see if you are the real deal all around.  If they go on and see a picture similar to the gentleman above, you won’t be getting the job of your dream.  You don’t have to stop having fun with your friends, but just remember that anyone can see your picture and posts, unless you make some smart changes to your profile.

I will end with a good video I found by Brit Michaelian from Work Smart Lifestyle. I would strongly encourage subscribing to her channel for other important branding tips.
Thank you guys so much and remember to comment and let me know your feelings about social media branding and smart posting.




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