Dan the Man With a Plan For Your Future Brand

Dan Schawbel is a prominent figurehead on developing, building, and maintaining a personal brand.  The New York Times referred to him as the "personal brand guru".  A lot of what I know about personal branding comes from Mr. Schawbel and is wonderful book Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future.  In this book Schawbel provides organized, thoughtful, and helpful steps and methods to starting and harnessing your personal brand.  In a world that seems to revolve around social media and having your person out for the world to see, it's important to understand how to control and manage your brand for your future careers.  As a reader there was a lot of information that I didn't know regarding my personal brand.  Schawbel's 4 steps to building your personal brand go as follows: Discover Your Brand, Create Your Brand, Communicate Your Brand, and Maintain Your Brand.  I myself worked to improve my various social media sites to reflect my overall brand.  I highly recommend picking up this book to help find what your brand is or to improve on your current brand.  I also recommend following Mr. Schawbel on Twitter for lots of great information and insight.  Look out for Dan Schawbel's newest book called Promote Yourself: The New Rules For Career Success, which is due out September 3rd, 2013.

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